Thanks to the rapid growth of the internet, small and medium-sized businesses are now better positioned than ever to compete against huge companies through building a strong digital presence. But many of them haven’t realised the power and the big help of online marketing for their businesses.
Most of them will say that ‘Online marketing is a fad’, ‘That won’t work for my business’, My consumers aren’t online.’ But the high competition in the industry suggests that it is a must for businesses to build a strong digital presence if they want to keep up with other competing firms and continue to gain more customers.
In fact, there were approximately five billion Google searches every day and more than one billion active Facebook users. With these huge number of people going online each day, less are the possibilities that these online users won’t be interested in searching for local products and services. With online marketing, businesses can reach hundreds of potential consumers.
Here are five more reasons why you need to build a strong digital presence for your business:
1 Consumers are now online
When people hear of a new business, they always verify it online. They will immediately look up for your website and your social media accounts to learn more about your business. If you can’t be verified digitally, consumers will tend to doubt your existence and legitimacy. So, it’s very important to establish visibility and credibility online.
2 Your Competitors are also online
In as much as how you understand the importance of having a strong digital presence, other competing firms also do. They might be doing a lot better than you. But that won’t be a huge problem. You just have to learn how to play the game — connect and convert online visitors into consumers.
As they visit your site, provide them with a great user experience (UX) design, a unique brand value proposition and compelling click to action buttons. Also, don’t forget to build a great business-consumer relationship with your target market through social media. This is a perfect avenue to connect and engage with them.
3 It’s a Wise Investment
TV commercials only run for 15-30 seconds at a time, while print advertising runs for a limited period and then it’s done. But an online advertisement runs non-stop– 24 hours a day, 7 days a week and 365 days a year and has no geographical boundaries.
It’s a wiser investment than the traditional marketing and a cost-efficient way to increase brand awareness, reach a wider audience and get a higher revenue. Regardless of what you sell and who you sell it to, online marketing can help grow your brand and pad your wallet.
Having a strong digital presence and the right digital marketing strategy can help you slay the competition. So if you’re a small or medium-sized business owner and has a poor digital presence, this is the best time take your online presence to a whole new level. Don’t worry; we got your back in making your business awesome online. Contact us at firstname.lastname@example.org/1800 WEBSAVII / 1800 932 728.