If you’re running a PPC campaign for your online advertising campaign and are not getting enough conversions, try these 3 helpful tools that scrape in-depth data to build up your ongoing PPC campaign optimisation. These tools help you minimize your daily spending and maximize your audience’s reach.  

Not optimising your campaign properly could end-up depleting your daily budget. It’s a prerequisite to understand the basic ideas of how paid search marketing works. We shared 6 of the basic campaign setups that would initially kick start your online advertising. Keyword research is the most crucial among the other sources in order to know exactly what your audiences are looking at. These 3 tools provide the most accurate and updated search volume data in search engine results pages (SERP) with regards to what users are searching for, based on an average monthly recorded algorithm.

Google Keyword Planner

Google Keyword planner was formerly known as “Google Adwords Keyword tool”. It’s a free tool from Google Adwords that gives advertisers and SEO’s a chance to forecast, scrape and expand existing campaign keywords, and search new keywords for Google Adwords “Search Network” campaign advertising. Before you begin; sign in to your Adwords account at https://adwords.google.com/KeywordPlanner.

Getting started with Google Keyword Planner

In the user interface (UI), notice on the screenshot below, you can find two options to start;


  • Find new keywords and get search volume data
This option helps you expand the list of keywords for your existing campaign. You can also combine keywords phrases, exact match or broad match keywords for your list.

These are the things you can do:

  1. Search keywords
  2. Get landing pages or website keywords data
  3. Get search volume phrases and website category
  4. Get keywords volume data and trends
  5. Multiply your keywords list to get new keywords
  • Plan your budget and get traffic forecasts
In this option, you can upload lists of keywords or enter keywords as a CSV file to get click and cost forecast.

See our video demonstration here:

To explore more visit Google Adwords Keyword Planner.

Semrush Pro

This tool is a one-stop-shop for all PPC and SEO insights data that you need. It straight away provides an instant daily live-update of website and keyword statistics whenever you start searching keywords or website in the search box. The user interface is easy to understand and navigate as it provides smooth and well-organized data insights. There are 114 search engines data built for specific countries e.g. United States, United Kingdom, Germany, France, Australia, etc.


31  data insights you get using Semrush:

  1. Domain Overview
  2. Desktop and Mobile Data Feed Statistics
  3. Organic Search Data Traffic
  4. Paid Search Data Traffic
  5. Live and Daily Updated Data
  6. Estimated Numbers of Backlinks
  7. Display Advertising Percentage for Publishers and Advertisers
  8. Organic Keyword Pie-graph
  9. Top Organic Keywords Live Update
  10. Main Organic Competitors
  11. Competitive Positioning Map
  12. Organic and Paid Daily Traffic Wave Comparison and Trends
  13. Branded Search Estimated Traffic
  14. Branded vs. Non-branded Pie-graph Comparison
  15. Branded Traffic Trends
  16. Live Updated Top Paid Keywords
  17. Paid Position Distribution
  18. Live Updated Main Paid Competitors
  19. Paid Competitive Positioning Map
  20. Live Updated Sample Ads
  21. Backlinks ( anchor text and referring page URL)
  22. Follow vs No-follow Pie-graph
  23. Backlinks Type
  24. Top Anchor Text
  25. Referring Domains
  26. Indexed Pages
  27. Latest Publishers
  28. Landing Pages
  29. Sample Text Ads
  30. Sample Media Ads
  31. Video Advertising  

All of the scraped data that corresponds to the insights listed above can be exported through Excel, CSV, CSV Semicolon or PDF file format.


Getting started with Semrush Pro for PPC

To begin with your PPC analysis using Semrush, follow these steps:

  1. Log in using your Semrush Pro account or either test it using a free account.
  2. In the small box on the main interface, type-in your keyword, URL or domain to trace.
  3. Once the data is generated, let’s say you’ve searched for the keyword “PPC” and set country to Australia, then check “paid search live-update and volume of competition”. For  the keyword “PPC” it shows you the cost per click (CPC) is at $7.14, organic search volume at 1.9K and competition volume is at 0.38.
If you compare the results through Google ADwords keyword planner and set also country to Australia it will show you  that the keyword “PPC” has an average monthly searches of 1k-10K with low competition and having a suggested bid of $8.26. Although both are very close in terms of results the main difference is Semrush provides a different insight format that gives users a more extensive idea so they can make their analysis more efficient. Check the image below for reference.


Semrush is not just for PPC

There is still lots of room to build up your online advertising analysis using Semrush. Try to explore your ideas through their insights and be amazed with the results. When you actually compare the Semrush results to Google tools, it provides almost the same results.

To learn more visit their website at Semrush.com



Spyfu provides the most unique data you can find for your PPC research. The tool plans and pricing start at $79 per month with a basic account access that will enable you to search and trace 250 Business leads, 5000 Weekly Tracked keywords (weekly refresh). It also includes UK Data and 1 user login per account. To learn more about their plans and pricing visit their website at https://www.spyfu.com/mainpurchase/?page=alternate.  

Here are other exciting details about their plans

  1. Unlimited search results
  2. Unlimited data exports
  3. Unlimited domain overview
  4. Top 10k list results

Spyfu provides only two search engine data built specifically for the UK and US. If you’re targeting these two markets, this tool is best to use for your PPC online strategy. It provides a huge variety of insights, graphs and comparison data that can also be exported to excel and PDF file. The user interface is relatively easy to navigate. These are the things your can find on the main user interface:

  1. A small box for keyword
  2. URL or domain to track
  3. Recent activities
  4. Other SEO and PPC in-depth tutorial articles that will help you understand their algorithms

Getting started with Spyfu for your PPC analysis

Let’s say you’ve searched for the keyword “PPC”, begin your PPC data exploration using Spyfu. . Once the data is generated, you will see the following insights:

  1. Keyword Overview – PPC
  2. Profitable Related Keywords
  3. Most Successful Advertisers and Their Best Ads
  4. Ranking History
  5. Inbound Link (Backlinks)
  6. Organic Search and Ranking Analysis
  7. Current Ads
You can export the results through PDF file. Check this Spyfu PDF file as a sample. Notice on the image below that those listed above automatically create a tab for you to check all results.


To learn more visit their website at spyfu.com

Other PPC Collaboration Tools

There are multitude of useful tools you can find online that most users and online specialist recommend. However, the 3 tools we mentioned are what we are using to optimise both SEO and PPC campaigns for current projects. Combining both SEO and PPC campaigns for your online advertising could bring you immense traffic and could lessen the budget you spend daily to fill up your other online and offline advertising needs. If you find this article helpful, please share and comment below.