Do you know what they say about success? Powerful individuals attribute their triumph on always being on top of their games. That much is true. For SEO specialists, topping the game means immediately recognising the changes on Google algorithms and employing effective strategies to adapt with the changes.
The challenge lies when Google unpredictably and has secretly updated them– a known fact to avoid SEO black hat schemes. Just recently, Google’s Webmaster Central Blog chronicled the comeback of Penguin with more spunk than ever since its launch in 2012.
According to Google, “with this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.” This year, the algorithm provides two salient features: real-time and granular.
Google search engine showcases its brilliance by automatically refreshing data that affects site listings in real time. Penguin also efficiently adjusts the ranking by identifying spam signals instead of altering the ranking of the entire site. Added emphasis on this update is that not all websites may be affected. Experts shouldn’t be too complacent.
However, experts on the industry noted that Penguin’s latest update hasn’t gone live yet, but Google is definitely rolling it out. Case and point are that Google algorithms have become more intelligent and complicated, enabling it to filter bad SEO strategies. Even with its 3.0 update, affected sites waited for over two years to crawl back and get indexed by Google.
SEO specialists should brace themselves as new changes are coming. Here are some of the ways experts can grab news on the ins and outs of the Google algorithms.
Google Webmaster Central Blog
Information gathered first hand from the source can never be more credible and reliable. SEO specialists know very well that Google news and updates are available on their official blog site: Google Webmaster Central Blog. It is vital to keep a lookout for the recent news that Google may post on their blog when you aim to be ahead of the game.
Some experts also use other channels to keep track for news like Google forums and social media platforms such as Twitter and Google+. Although specialists are challenged due to the discrete and surprising acts of Google, they still provide avenues to keep up with significant changes and updates.
Search Engine Results Page (SERP) Trackers
Typing search queries on Google’s search bar like ‘how to track SEO results’ or ‘Google algorithm updates’ will lead to a page where relevant articles or materials of the query are listed. SEO experts aim to place their client’s business on Google’s first page for a greater opportunity to reach the end consumers. This will entail a gruelling process of analysis and strategy creation to crawl your way up on top.
Fortunately, some tools will be of great help if used correctly. These instruments will guide experts and help them recognise movements and changes from the algorithms and find causes for these changes. Specialists have trackers right on the tip of their fingers to exploit. You can choose from MOZ, WebCEO, to Semrush, and from paid, to free trackers. The key in choosing trackers is whatever that will suit your SEO goals and objectives.
You are all familiar with forum sites, where people of similar interest hangout and discuss issues regarding their passion. For SEO experts, there are also good forum sites that may keep you up-to-date with recent events in the web community. You may even find innovative collaboration projects with other specialists to keep track of Google’s activities.
The road towards success is always under construction. A winning SEO strategy is likewise always under repair for better and effective results. In Australia, SEO specialists are upping their game with a combination of updated knowledge on SEO, better understanding about the online purchasing behaviours of Australian consumers, and skills to manage related tools.